Set Up AI-Optimized Amazon PPC Bidding With Helium 10

1. Go to helium10.com and create an account
2. Choose the Platinum tier or higher; automated PPC bidding through Adtomic is not part of the free plan
3. Complete account setup and billing

What you should see: A Helium 10 dashboard with a menu of tools, including Adtomic in the advertising section. Troubleshooting: If you don't see Adtomic listed, confirm your plan actually includes it. Some entry-level tiers focus on keyword research tools only.

1. From the Helium 10 dashboard, open Adtomic
2. Navigate to Ad Manager
3. Click + Add Campaign and follow the prompt to authorize Helium 10's access to your Amazon Seller Central account
4. Confirm the connection only requests advertising data access, not full account permissions, before approving

What you should see: Your existing Amazon PPC campaigns listed inside Adtomic's Ad Manager after the sync completes. Troubleshooting: If campaigns don't appear right away, give the initial sync time; a first full sync can take longer than later updates.

1. Open a campaign inside Ad Manager
2. Enter your target ACoS (for example, 20%) and a daily budget cap
3. Repeat for each active campaign you want Adtomic to manage

What you should see: Each campaign showing a target ACoS and budget field, ready for automation to reference. Troubleshooting: If you're not sure what ACoS to target, calculate your break-even ACoS first: your product's profit margin before ad spend is roughly the ceiling you can afford to spend on ads and still profit.

1. Decide between AI Advertising (fully automated bid adjustment toward your target ACoS, better for a first setup) and Rules-Based Advertising (you define specific if-then rules for bid changes)
2. Most solo sellers starting out do better with AI Advertising mode, since it requires less ongoing configuration
3. Activate the automation for the campaigns you've configured

What you should see: A status indicator showing automation is active, with bids beginning to adjust based on daily performance data. Troubleshooting: Bid changes are not instant. Expect the system to take several days of live data before adjustments stabilize toward your target.

1. Check in on Adtomic's dashboard once a week, comparing actual ACoS against your target
2. Cross-reference the numbers against Amazon's own Campaign Manager reports directly in Seller Central, since that's the source of truth for what you actually spent and sold
3. Adjust your target ACoS or pause underperforming campaigns manually if the automation isn't trending the right direction after a couple of weeks

What you should see: A performance report showing spend, sales, and ACoS trend over the past week, alongside any bid changes Adtomic made. Troubleshooting: Some sellers report Adtomic's suggestion panel updating more slowly than Amazon's own reporting. If the two disagree, trust Seller Central's numbers for anything you're using to make a real decision.