Draft a New Amazon Listing With Seller Central's AI Generator

What This Does

Amazon's listing structure (title, bullet points, backend keywords, a specific character count for each) is its own separate skill from just writing good copy. Seller Central's built-in AI generator drafts a full listing, title through description, from a short product description or a photo, so you're reviewing and correcting rather than building the whole thing field by field.

Before You Start

• You have an active Seller Central account. Sources describing this feature don't note a Professional-versus-Individual restriction, but it's rolled out primarily to US sellers so far
• You have product photos and a few real details ready: material, dimensions, compatible models, color options
• You know your product category, since some categories (health claims, restricted goods) get extra review regardless of how the listing was drafted

Steps

1. Start a new listing

In Seller Central, hover over Catalog in the top menu and click Add Products, then choose List Your Products. You'll land on a page with a content field for describing what you're listing.

2. Generate a first draft

Type a brief description of the product into the content field and click Generate content. Amazon drafts a title, bullet points, and a full description in a few seconds. If you're listing several products at once, the Spreadsheet tab under Add Products has a "Try AI-generated content" toggle that applies the same generation across a batch upload.

What you should see: A draft listing with title, bullets, and description filled in, ready for review before you save it.

3. Check the draft against your actual product

Read every line against what you're actually selling, not what sounds good. Pay particular attention to any backend search terms or attributes it suggests. That field has a strict 500-byte limit, and going even one byte over de-indexes the entire field, so don't just accept a long list of keywords without checking the character count. Amazon reports sellers accept AI drafts without edits more than 90% of the time, but that's Amazon's own figure and your product's specifics are the one thing the AI can't verify for you.

4. Save and complete the listing

Once the copy is accurate, click Save as draft and finish any remaining required fields (pricing, shipping, category-specific attributes) before submitting.

Real Example

Scenario: You're launching a new phone case in three colorways and want listings live before the weekend.

What you enter: A short description ("silicone phone case, compatible with iPhone 15/16, shock-absorbing, available in black, sage, and terracotta") plus a product photo.

What you get: A draft title, five to seven bullet points, and a description under a minute later, ready for you to check against your actual materials and specs before publishing.

Tips

• Give it more than the minimum. A one-line description gets a generic draft; adding materials, compatible models, and your actual differentiator (what makes your listing better than the five nearly identical ones) gets a much more usable result
• Existing listings have a separate tool, "Enhance My Listing," that suggests improvements to a live listing's title, attributes, and missing details rather than drafting from scratch
• Never publish AI-suggested backend keywords without a quick check for restricted terms. Amazon's compliance review can flag or suppress a listing over a single problematic keyword, and that's a slower fix than catching it before you submit

Tool interfaces change. If a button has moved, look for similar AI/magic/smart options in the same menu area.